Wednesday, September 19, 2007

Secret shopping and Confidentiality

I am always astonished when shoppers explicitly unveil the names of clients, fees they established, shop necessities and other information. I hear anonymity shoppers say these things at shopper meet-ups, and I read unfortunate comments in public forums and blogs. What part of "private" don't these shoppers recognize?

Almost every anonymity shopping company includes a discretion clause in the Independent Contractor Agreement (ICA) completed during the application process. Banned activities characteristically include:

  • Sharing information about the operations of the secret shopping company and its clients.
  • Discussing recompense and other details of shop coursework with a third party.
  • Directly contacting a client, without the specific authorization of the anonymity shopping company.
  • Sharing blank or completed report forms, guiding principle and other shop materials with anyone else.

That means you can not talk about:

  • How much a shop assignment pays.
  • Which secrecy shopping company shops a particular client.
  • Specific shop requirements (e.g., service standards, purchase requirements, etc.)
  • Which companies (e.g. stores, restaurants, banks and others) are mystery shopping clients.